One of the best ways to grow your business is to leverage this ever-growing audience on social media, sharing valuable content that encourages engagement with your brand and keeping your brand on the minds of your target audience.

When done right, social media content marketing is hugely effective, creating extensive competitive advantage for businesses. 

*Reliable statistics show that*;

1. Facebook has reached 2.5 billion monthly active users, up 2%, from 2.45 billion in Q3 2019.

2. Twitter's active monthly users have declined in recent years but the platform still claimed 321 million monthly users as of February 2019. 

3. Instagram has 1 billion monthly active users.

4. SnapChat reported 100 million monthly active users in North America.

5. TikTok reached over 500 million monthly active users in the second half of 2019

*TIPS TO LEVERAGING THE SOCIAL MEDIA*

1. BE SELECTIVE ABOUT THE SOCIAL MEDIA PLATFORM YOU PÃ’ST ON: Find out where your target audience hang out and concentration the majority of your posts there.

2. HAVE SPECIFIED CONTENTS FOR SPECIFIC SOCIAL MEDIA PLATFORMS: Each social media platform has it's own type of followers, align your contents to their preferences 

3. CONSISTENCY IS KEY: Keep showing up.

4. SEEK TO ADDRESS CUSTOMERS PAIN POINTS: Don't focus only on promotional contents, write contents that will address needs of your target audience 

5. USE SOCIAL MEDIA AS A TOOL TO TREAT YOUR CUSTOMERS BETTER 

6. DO GIVEAWAYS

7. YOU CAN ALSO PAY TO PROMOTE YOUR POSTS/CONTENT

8. ENGAGE IN LIVE VIDEOS ONCE IN A WHILE SO THAT CUSTOMERS CAN SEE AND KNOW YOU.